Reputation management is the strategic practice of shaping public perception of a brand or individual.
It involves actively monitoring what is being discussed about you on the internet.
The goal is to highlight positive information and address any damaging comments or reviews.
This often includes responding to online reviews on different platforms.
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A vital part is managing search engine results for relevant search terms.
Effective reputation management helps establish credibility and safeguard a positive brand image.
Ultimately, it is an essential practice for any modern organization or public figure.
