Online reputation management is the deliberate process of shaping public perception of a company or individual.
It involves actively monitoring what is being discussed about you online.
The primary aim is to highlight favorable information and mitigate any damaging feedback or reviews.
This often includes engaging with customer reviews on different websites.
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A vital part is optimizing search engine results for relevant queries.
Effective reputation management helps build trust and safeguard a positive digital image.
Ultimately, it is an essential strategy for any contemporary business or public figure.