Marketing through opinion leaders has become one of the most popular approaches in online promotion.
It enables brands to reach their customers through the trust of content creators.
Bloggers publish posts that create interest in a brand.
The key advantage of this approach is its natural tone.
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Users tend to react more actively to sincere recommendations than to classic advertising.
Brands can strategically choose channels to target the right market.
A well-planned influencer marketing campaign builds trust.
As a result, this type of promotion has become an essential part of modern marketing.