Reputation management is the deliberate practice of influencing public perceptions of a brand or person.
It involves continuously monitoring what is being discussed about you on the internet.
The primary aim is to highlight favorable information and address any damaging comments or reviews.
This often includes engaging with customer reviews on different platforms.
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A key component is managing search engine results for associated queries.
Effective reputation management helps build trust and safeguard a positive brand image.
Ultimately, it is an essential strategy for any contemporary business or professional.