Online reputation management is the strategic process of shaping public perception of a brand or individual.
It involves continuously tracking what is being said about you on the internet.
The primary aim is to promote positive information and mitigate any damaging comments or criticism.
This often includes responding to customer reviews on various platforms.
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A key part is optimizing search engine results for associated search terms.
Effective ORM helps establish trust and safeguard a strong digital image.
Ultimately, it is an crucial practice for any modern organization or public figure.