Reputation management is the strategic practice of influencing public perception of a brand or individual.
It involves actively tracking what is being discussed about you on the internet.
The primary aim is to promote favorable information and mitigate any damaging comments or reviews.
This often includes engaging with customer reviews on various websites.
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A key component is managing search engine listings for relevant search terms.
Effective ORM helps establish trust and protect a strong digital image.
Ultimately, it is an essential strategy for any contemporary organization or professional.