Online reputation management is the strategic process of shaping public perception of a brand or person.
It involves continuously monitoring what is being said about you online.
The goal is to promote positive information and address any negative feedback or reviews.
This often includes engaging with online reviews on various websites.
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A key component is managing search engine results for associated search terms.
Effective reputation management helps build trust and safeguard a strong brand image.
Ultimately, it is an essential practice for any contemporary organization or public figure.